{"id":129,"date":"2026-07-31T08:16:16","date_gmt":"2026-07-31T08:16:16","guid":{"rendered":"https:\/\/eliz.vision\/index.php\/work\/gucci\/"},"modified":"2026-07-31T08:16:16","modified_gmt":"2026-07-31T08:16:16","slug":"gucci","status":"publish","type":"eliz_project","link":"https:\/\/eliz.vision\/index.php\/work\/gucci\/","title":{"rendered":"GUCCI SS2018"},"content":{"rendered":"<header>\n<div><a href=\"https:\/\/eliz.vision\/\"><\/a><\/div>\n<p><span><\/span><\/p>\n<p><span>London, England<\/span><a href=\"mailto:info@thelinestudio.com\">info@thelinestudio.com<\/a><\/p>\n<p><button><\/button><\/p>\n<nav>\n<div>\n<ul><!--[--><\/p>\n<li><a href=\"https:\/\/eliz.vision\/\"><span><\/span><span>Home<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/work\"><span><\/span><span>Work<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/entertainment\"><span><\/span><span>Entertainment<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/about\"><span><\/span><span>About<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/blog\"><span><\/span><span>Feed<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/podcast\"><span><\/span><span>Podcast<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/contact\"><span><\/span><span>Contact<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/shop\"><span><\/span><span>Shop<\/span><\/a><i>\/<\/i><\/li>\n<p><!--]--><\/ul>\n<div>\n<p><em>\/<\/em> Let&#8217;s Talk<\/p>\n<p><a href=\"mailto:info@thelinestudio.com\" rel=\"noopener noreferrer\" target=\"_self\"><span>info@thelinestudio.com <!--&gt;<\/span><\/a><\/div>\n\n\n\n<figure><img alt=\"\" width=\"780\" height=\"912\"><\/figure>\n\n<\/div>\n\n<\/nav>\n\n<\/header>\n\n\n\n<div>\n\n<div><span>00<\/span><i>\/<\/i><span>24<\/span><span>\u00a0fps<\/span><\/div>\n\n\n\n<div><span><\/span><\/div>\n\n<\/div>\n\n--><\/p>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<div data-v-b402eb9f>\n<div data-v-b402eb9f>\n<div data-v-b402eb9f><!--[--><\/p>\n<div>\n<div>\n<div>\n<figure><img alt=\"\" width=\"1300\" height=\"731\"><\/figure>\n<\/div>\n<div><span><\/span><span><\/span><\/div>\n<div>\n<div>\n<div>\n<div>\n<p>24FPS <span><em>\/<\/em>\u00a03:26<\/span><\/p>\n<ul><!--[--><\/p>\n<li>Branded<\/li>\n<p><!--]--><\/ul>\n<p><span><\/span>3:26<\/p>\n<p>January \u201818<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<\/div>\n<h1><span>GUCCI SS2018<\/span><\/h1>\n<div><button><span>The Crew <!--&gt;<\/span><\/button><\/div>\n\n<button><\/button><\/div>\n\n\n\n<div>[--><!--]--><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--&gt;<span><\/span>]--><\/div>\n<\/div>\n<div data-v-b402eb9f>\n<div>\n<div>\n<h3><span>We helped to bring Gucci&#8217;s 2018 spring summer campaign to life with intricate animation based on Ignasi Monreal&#8217;s surreal fantasy paintings.<\/span><\/h3>\n<h2><span>\/\u00a0<\/span>Behind the line<\/h2>\n<\/div>\n<ul><!--[--><\/p>\n<li>\n<p>Director<\/p>\n<p><span><!--[--><a href=\"https:\/\/eliz.vision\/work\">Bjorn Erik-Aschim<\/a><!--]--><\/span><\/li>\n<li>\n<p>Client<\/p>\n<p><span><\/p>\n<p>GUCCI \/ Simmonds Ltd<\/p>\n<p><\/span><\/li>\n<p><!--]--><\/ul>\n<\/div>\n<div><!--[--><\/p>\n<figure>\n<div><video playsinline muted autoplay loop><\/video><\/div>\n<\/figure>\n<p><button><!--[--><!--]--><\/button><\/p>\n<div><\/div>\n<div>\n<div>GUCCI SS2018<\/div>\n<p><span><\/span> 3:26<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<div>Play<\/div>\n<\/div>\n<div>\n<div><video playsinline controls autoplay><\/video><\/div>\n<\/div>\n<p><span><\/span><!--]--><\/div>\n<div>\n<div>\n<h2><span>\/\u00a0<\/span>OVERVIEW<\/h2>\n<div>\n<p>The campaign was pushed worldwide with massive murals in London, Hong Kong, New York, Milan and several other locations. The films were displayed on giant LCD screens in the shop windows of GUCCI stores worldwide and on jumbo video-billboards all over the world. The social media campaign spanned across several months and included banner ads, instagram stories and a launch film with the artist himself Ignasi Monreal.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-v-b402eb9f><!--[--><\/p>\n<div><!--[--><\/p>\n<figure><img alt=\"\" width=\"1300\" height=\"731\"><\/figure>\n<p><!--]--><\/div>\n<div><!--&gt;\n\n<div>\n\n<div>[--><\/p>\n<figure><img alt=\"\" width=\"1300\" height=\"731\"><!--&gt;<\/figure>\n\n\n\n<figure><img alt=\"\" width=\"1300\" height=\"731\">--><\/figure>\n<figure><img alt=\"\" width=\"1300\" height=\"731\"><!--&gt;<\/figure>\n\n\n\n<figure><img alt=\"\" width=\"1300\" height=\"731\">--><\/figure>\n<figure><img alt=\"\" width=\"1300\" height=\"731\"><!--&gt;<\/figure>\n\n]--><\/div>\n<\/div>\n<\/div>\n<div>\n<div><!--[--><\/p>\n<figure>\n<div><video playsinline muted autoplay loop><\/video><\/div>\n<\/figure>\n<p><button><!--[--><!--]--><\/button><\/p>\n<div><\/div>\n<div>\n<div>24FPS<\/div>\n<p><span><\/span> 0:58<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<div>Play<\/div>\n<\/div>\n<div><!--&gt;<\/div>\n\n<span><\/span>]--><\/div>\n<\/div>\n<div>\n<h2><span>\/\u00a0<\/span>Behind the curtain<\/h2>\n<h3><span>The Crew<\/span><\/h3>\n<\/div>\n<div>\n<p><strong>\u25cf Director<\/strong><span> <\/span><span>\/<\/span><span> Bjorn-Erik Aschim <\/span><strong>\u25cf Illustrations &amp; Paintings<\/strong><span> <\/span><span>\/<\/span><span> Ignasi Monreal <\/span><strong>\u25cf Animation Director<\/strong><span> <\/span><span>\/<\/span><span> Bjorn-Erik Aschim <\/span><strong>\u25cf Producer<\/strong><span> <\/span><span>\/<\/span><span> Sam Taylor <\/span><strong>\u25cf Compositing<\/strong><span> <\/span><span>\/<\/span><span> Sylvain Magne <\/span><span>\/<\/span><span> Thom Flavelle <\/span><span>\/<\/span><span> Kye Dorricott <\/span><span>\/<\/span><span> Jonathan Gallagher <\/span><span>\/<\/span><span> Fiona Lu <\/span><span>\/<\/span><span> Deborah Ho <\/span><span>\/<\/span><span> Hugo Morais <\/span><span>\/<\/span><span> Mathieu Dellabe <\/span><span>\/<\/span><span> Russ Etheridge <\/span><strong>\u25cf Animation<\/strong><span> <\/span><span>\/<\/span><span> Venla Linna <\/span><span>\/<\/span><span> Sylvain Magne <\/span><span>\/<\/span><span> Tim Dillnutt <\/span><span>\/<\/span><span> Duncan Gist <\/span><strong>\u25cf Additional Painting<\/strong><span> <\/span><span>\/<\/span><span> Mike Shorten <\/span><strong>\u25cf 3D Previs &amp; Comp<\/strong><span> <\/span><span>\/<\/span><span> Luke Gibbard <\/span><strong>\u25cf Audio &amp; Music<\/strong><span> <\/span><span>\/<\/span><span> Box of Toys Audio<\/span><\/p>\n<\/div>\n<p><!--]--><\/div>\n<footer data-v-b402eb9f><a href=\"https:\/\/eliz.vision\/work\/kenzo\"><\/p>\n<div> Next <\/div>\n<div>\n<div>\n<figure><img alt=\"\" width=\"1920\" height=\"1080\"><\/figure>\n<div>\n<div>\n<div>\n<p>24FPS <span><em>\/<\/em>\u00a000:40<\/span><\/p>\n<ul><!--[--><\/p>\n<li>Branded<\/li>\n<p><!--]--><\/ul>\n<p><span><\/span>00:40<\/p>\n<p>December \u201819<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<\/div>\n<h2><span>Kenzo <em>\/<\/em> The Great Race<\/span><\/h2>\n<div><button><span>The Crew <!--&gt;<\/span><\/button><\/div>\n\n<button><\/button><\/div>\n\n<\/div>\n\n<span><\/span><\/div>\n\n<\/div>\n\n<\/a><\/footer>\n\n--><!--&gt;<\/div>\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We helped to bring Gucci&#8217;s 2018 spring summer campaign to life with intricate animation based on Ignasi Monreal&#8217;s surreal fantasy paintings.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","eliz_project_type":[16],"eliz_director":[36],"class_list":["post-129","eliz_project","type-eliz_project","status-publish","hentry","eliz_project_type-entertainment","eliz_director-bjorn-erik-aschim"],"_links":{"self":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project"}],"about":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/types\/eliz_project"}],"version-history":[{"count":0,"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project\/129\/revisions"}],"wp:attachment":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"eliz_project_type","embeddable":true,"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project_type?post=129"},{"taxonomy":"eliz_director","embeddable":true,"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_director?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}