{"id":111,"date":"2026-07-31T08:15:56","date_gmt":"2026-07-31T08:15:56","guid":{"rendered":"https:\/\/eliz.vision\/index.php\/work\/channel4-ident-2023\/"},"modified":"2026-07-31T08:15:56","modified_gmt":"2026-07-31T08:15:56","slug":"channel4-ident-2023","status":"publish","type":"eliz_project","link":"https:\/\/eliz.vision\/index.php\/work\/channel4-ident-2023\/","title":{"rendered":"Channel 4"},"content":{"rendered":"<header>\n<div><a href=\"https:\/\/eliz.vision\/\"><\/a><\/div>\n<p><span><\/span><\/p>\n<p><span>London, England<\/span><a href=\"mailto:info@thelinestudio.com\">info@thelinestudio.com<\/a><\/p>\n<p><button><\/button><\/p>\n<nav>\n<div>\n<ul><!--[--><\/p>\n<li><a href=\"https:\/\/eliz.vision\/\"><span><\/span><span>Home<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/work\"><span><\/span><span>Work<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/entertainment\"><span><\/span><span>Entertainment<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/about\"><span><\/span><span>About<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/blog\"><span><\/span><span>Feed<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/podcast\"><span><\/span><span>Podcast<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/contact\"><span><\/span><span>Contact<\/span><\/a><i>\/<\/i><\/li>\n<li><a href=\"https:\/\/eliz.vision\/shop\"><span><\/span><span>Shop<\/span><\/a><i>\/<\/i><\/li>\n<p><!--]--><\/ul>\n<div>\n<p><em>\/<\/em> Let&#8217;s Talk<\/p>\n<p><a href=\"mailto:info@thelinestudio.com\" rel=\"noopener noreferrer\" target=\"_self\"><span>info@thelinestudio.com <!--&gt;<\/span><\/a><\/div>\n\n\n\n<figure><img alt=\"\" width=\"780\" height=\"912\"><\/figure>\n\n<\/div>\n\n<\/nav>\n\n<\/header>\n\n\n\n<div>\n\n<div><span>00<\/span><i>\/<\/i><span>24<\/span><span>\u00a0fps<\/span><\/div>\n\n\n\n<div><span><\/span><\/div>\n\n<\/div>\n\n--><\/p>\n<div><\/div>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<div data-v-b402eb9f>\n<div data-v-b402eb9f>\n<div data-v-b402eb9f><!--[--><\/p>\n<div>\n<div>\n<div>\n<figure><img alt=\"\" width=\"1497\" height=\"842\"><\/figure>\n<\/div>\n<div><span><\/span><span><\/span><\/div>\n<div>\n<div>\n<div>\n<div>\n<p>24FPS <span><em>\/<\/em>\u00a00:30<\/span><\/p>\n<ul><!--[--><\/p>\n<li>Branded<\/li>\n<p><!--]--><\/ul>\n<p><span><\/span>0:30<\/p>\n<p>May \u201823<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<\/div>\n<h1><span>Channel 4<\/span><\/h1>\n<div><button><span>The Crew <!--&gt;<\/span><\/button><\/div>\n\n<button><\/button><\/div>\n\n\n\n<div>[--><!--]--><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--&gt;<span><\/span>]--><\/div>\n<\/div>\n<div data-v-b402eb9f>\n<div>\n<div>\n<h3><span>\u2018Yes Boss\u2019 \u2013 We were asked by our friends over at Art Practice to collaborate on an ident for the spanking new Channel 4 rebranding. They wanted us to create an ident set in Britain&#8217;s most essential establishments, the corner shop.<\/span><\/h3>\n<h2><span>\/\u00a0<\/span>Behind the line<\/h2>\n<\/div>\n<ul><!--[--><\/p>\n<li>\n<p>Director<\/p>\n<p><span><!--[--><a href=\"https:\/\/eliz.vision\/work\">Tim McCourt<\/a><a href=\"https:\/\/eliz.vision\/work\">Max Taylor<\/a><!--]--><\/span><\/li>\n<li>\n<p>Client<\/p>\n<p><span><\/p>\n<p>Channel 4<\/p>\n<p><\/span><\/li>\n<p><!--]--><\/ul>\n<\/div>\n<div><!--[--><\/p>\n<figure>\n<div><video playsinline muted autoplay loop><\/video><\/div>\n<\/figure>\n<p><button><!--[--><!--]--><\/button><\/p>\n<div><\/div>\n<div>\n<div>Channel 4<\/div>\n<p><span><\/span> 0:30<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<div>Play<\/div>\n<\/div>\n<div>\n<div><video playsinline controls autoplay><\/video><\/div>\n<\/div>\n<p><span><\/span><!--]--><\/div>\n<div>\n<div>\n<h2><span>\/\u00a0<\/span>OVERVIEW<\/h2>\n<div>\n<p>We thought about it for like 1 second, before saying yes! We love this idea because corner shops are so cool and they are obviously a big part of British life.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-v-b402eb9f><!--[--><\/p>\n<div><!--[--><\/p>\n<figure><img alt=\"\" width=\"2048\" height=\"1152\"><\/figure>\n<p><!--]--><\/div>\n<div><!--[--><\/p>\n<figure><img alt=\"\" width=\"1482\" height=\"3259\"><!--&gt;<\/figure>\n\n\n\n<figure><img alt=\"\" width=\"2837\" height=\"3318\">--><\/figure>\n<p><!--]--><\/div>\n<div>\n<h2><span>\/\u00a0<\/span>BACKGROUND<\/h2>\n<div>\n<p>Cornershop Concepts<\/p>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<figure><img alt=\"\" width=\"2048\" height=\"1152\"><\/figure>\n<\/div>\n<\/div>\n<aside><!--[--><button><\/p>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<p><\/button><button><\/p>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<p><\/button><button><\/p>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<p><\/button><button><\/p>\n<figure><img alt=\"\" width=\"5000\" height=\"2813\"><\/figure>\n<p><\/button><button><\/p>\n<figure><img alt=\"\" width=\"2048\" height=\"1152\"><\/figure>\n<p><\/button><!--]--><\/aside>\n<p><!--&gt;<\/div>\n\n\n\n<div>\n\n<ul><span><\/span>[--><\/p>\n<li><button><span>01<\/span><span>BG Paint 01<\/span><span>THELINE\/C4\/BG_PAINT 01.JPG<\/span><\/button><\/li>\n<li><button><span>02<\/span><span>BG Paint 02<\/span><span>THELINE\/C4\/BG_PAINT 02.JPG<\/span><\/button><\/li>\n<li><button><span>03<\/span><span>BG Paint 03<\/span><span>THELINE\/C4\/BG_PAINT 03.JPG<\/span><\/button><\/li>\n<li><button><span>04<\/span><span>BG Paint 04<\/span><span>THELINE\/C4\/BG_PAINT 04.JPG<\/span><\/button><\/li>\n<li><button><span>05<\/span><span>Final<\/span><span>THELINE\/C4\/FINAL.JPG<\/span><\/button><\/li>\n<p><!--]--><\/ul>\n<\/div>\n<p><span><\/span><\/div>\n<div>\n<h2><span>\/\u00a0<\/span>CONCEPTS<\/h2>\n<h3><span>Exploration<\/span><\/h3>\n<\/div>\n<div><!--&gt;\n\n<div>\n\n<div>[--><\/p>\n<figure><img alt=\"\" width=\"3472\" height=\"2326\"><!--&gt;<\/figure>\n\n\n\n<figure><img alt=\"\" width=\"1890\" height=\"1417\">--><\/figure>\n<figure><img alt=\"\" width=\"1890\" height=\"1417\"><!--&gt;<\/figure>\n\n\n\n<figure><img alt=\"\" width=\"1890\" height=\"1417\">--><\/figure>\n<p><!--]--><\/div>\n<\/div>\n<\/div>\n<div>\n<h2><span>\/\u00a0<\/span>Behind the curtain<\/h2>\n<h3><span>The Crew<\/span><\/h3>\n<\/div>\n<div>\n<p><b>\u25cf Directors<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Tim McCourt\u00a0<\/span><i>\/<\/i><span>\u00a0Max Taylor\u00a0<\/span><b>\u25cf Production Company<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Art Practice\u00a0<\/span><b>\u25cf Executive Producer<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Laura Breaden\u00a0<\/span><b>\u25cf Producer<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Macarena Gaset\u00a0<\/span><b>\u25cf Concepts<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Antoine Birot\u00a0<\/span><b>\u25cf Character Design<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Ivan Fedorov\u00a0<\/span><i>\/<\/i><span>\u00a0Daniel Clarke\u00a0<\/span><b>\u25cf Prop Design<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Antoine Birot\u00a0<\/span><i>\/<\/i><span>\u00a0Daniel Clarke\u00a0<\/span><i>\/<\/i><span>\u00a0Daniel Converio\u00a0<\/span><i>\/<\/i><span>\u00a0Jessica Teare\u00a0<\/span><b>\u25cf Graphic Design<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Daniel Converio\u00a0<\/span><i>\/<\/i><span>\u00a0Jessica Teare\u00a0<\/span><b>\u25cf Head of CG<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Pete Addington\u00a0<\/span><b>\u25cf CG Supervisor<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Pete Addington\u00a0<\/span><b>\u25cf Previs<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Gherardo Zurla\u00a0<\/span><b>\u25cf Modeling<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Marco Hakenjos\u00a0<\/span><i>\/<\/i><span>\u00a0Joachim Loesener\u00a0<\/span><b>\u25cf 3D Layout<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Marco Hakenjos\u00a0<\/span><i>\/<\/i><span>\u00a0Joachim Loesener\u00a0<\/span><b>\u25cf Texturing<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Antoine Birot\u00a0<\/span><i>\/<\/i><span>\u00a0Theo Nardi\u00a0<\/span><i>\/<\/i><span>\u00a0Gherardo Zurla\u00a0<\/span><b>\u25cf Shading<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Gherardo Zurla\u00a0<\/span><b>\u25cf Rigging<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Studio Nodilus\u00a0<\/span><b>\u25cf 3D Animation<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0William Lorton\u00a0<\/span><b>\u25cf Cloth Simulation<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Mike Battcock at Time Based Arts\u00a0<\/span><b>\u25cf Lighting &amp; Render<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Gherardo Zurla\u00a0<\/span><b>\u25cf Character Painting Post FX<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Antoine Perez\u00a0<\/span><b>\u25cf Lead Compositor<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Gherardo Zurla\u00a0<\/span><b>\u25cf Motion Design<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Max Taylor\u00a0<\/span><b>\u25cf Colour Grade<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Max Ferguson-Hook at Time Based Arts\u00a0<\/span><b>\u25cf Head of Production<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Hanae Seida\u00a0<\/span><b>\u25cf Operations Manager<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Anna Degenaar\u00a0<\/span><b>\u25cf Studio Coordinator<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Lidia de Hita\u00a0<\/span><b>\u25cf Studio Assistant<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Tabitha Kearny\u00a0<\/span><b>\u25cf Talent &amp; Scheduling Coordinator<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Jesus Ovejero\u00a0<\/span><b>\u25cf Social Media Manager<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Roxana Hooti\u00a0<\/span><b>\u25cf IT Support<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Rob Riley (Gal Consultancy)\u00a0<\/span><b>\u25cf Pipeline Developer<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Pype Club\u00a0<\/span><b>\u25cf Special Thanks<\/b><span>\u00a0<\/span><i>\/<\/i><span>\u00a0Time Based Arts<\/span><\/p>\n<\/div>\n<p><!--]--><\/div>\n<footer data-v-b402eb9f><a href=\"https:\/\/eliz.vision\/work\/gorillaz-song-machine\"><\/p>\n<div> Next <\/div>\n<div>\n<div>\n<figure><img alt=\"\" width=\"1920\" height=\"1080\"><\/figure>\n<div>\n<div>\n<div>\n<p>24fps <span><em>\/<\/em>\u00a004:19<\/span><\/p>\n<ul><!--[--><\/p>\n<li>Branded<\/li>\n<p><!--]--><\/ul>\n<p><span><\/span>04:19<\/p>\n<p>January \u201820<\/p>\n<p>THE LINE \u00a9 MMXXVI<\/p>\n<\/div>\n<h2><span>Gorillaz <em>\/<\/em> Song Machine<\/span><\/h2>\n<div><button><span>The Crew <!--&gt;<\/span><\/button><\/div>\n\n<button><\/button><\/div>\n\n<\/div>\n\n<span><\/span><\/div>\n\n<\/div>\n\n<\/a><\/footer>\n\n--><!--&gt;<\/div>\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immerse yourself in the enchanting world of the legendary British corner shop and let your senses revel in its artistry and meticulous attention to detail.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","eliz_project_type":[16],"eliz_director":[41],"class_list":["post-111","eliz_project","type-eliz_project","status-publish","hentry","eliz_project_type-entertainment","eliz_director-tim-mccourtmax-taylor"],"_links":{"self":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project"}],"about":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/types\/eliz_project"}],"version-history":[{"count":0,"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project\/111\/revisions"}],"wp:attachment":[{"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"eliz_project_type","embeddable":true,"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_project_type?post=111"},{"taxonomy":"eliz_director","embeddable":true,"href":"https:\/\/eliz.vision\/index.php\/wp-json\/wp\/v2\/eliz_director?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}