10KTF / Rise with Wagmi

2020

/ TYPE
Entertainment

/ DIRECTOR
Sam Taylor

/ CLIENT
10KTF

‘Rise with Wagmi’ is one chapter in WENEW’s online storytelling project - an anthology piece that brings together content from a wide array of platforms, to tell the story of Wagmi and his shop: 10KTF.

London, Englandinfo@thelinestudio.com

/ Let’s Talk

info@thelinestudio.com

24FPS / 0:43

Branded

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March ‘22

THE LINE © MMXXVI

10KTF / Rise with Wagmi

‘Rise with Wagmi’ is one chapter in WENEW’s online storytelling project – an anthology piece that brings together content from a wide array of platforms, to tell the story of Wagmi and his shop: 10KTF.

/ Behind the line

Director

Sam Taylor
Client

10KTF

10KTF / Rise with Wagmi

0:43

Play

/ OVERVIEW

Our latest film, ‘Rise of Wagmi’, is not just an advert or a short film; it’s something totally new. This animation is one chapter in WENEW’s online storytelling project – an anthology piece that brings together content from a wide array of platforms, to tell the story of storekeeper Wagmi and his shop 10KTF. The short film covers the origin of Wagmi, a shopkeeper in New Tokyo. Through this flashback we learn about the establishment of his first store and the conflict that comes from this success. The visual approach is inspired by the fragmented nature of memory, brought to life by a collage of different elements in the same frame. This hybrid comic book / video approach draws attention to the small details – the ones that connect us to the core of Wagmi’s story. Follow Wagmi and his journey at 10KTF.com.

/ EXPLORATION

Backgrounds

/ Behind the curtain

The Crew

● Production Company / The Line ● Director / Sam Taylor ● Producer / Eva Dahlqvist ● Storyboard / Lou Victor Karnas ● Concepts / Kévin Roualland ● Character Design / Agathe Leroux ● Background / Agathe Leroux / Kévin Roualland ● Character Layout / Amanda Holm / Venla Linna ● Animation / Amanda Holm / Venla Linna / Clara Schildhauer ● FX Animation / Quentin Cordonnier ● Cleanup & Colour / Amanda Holm / Venla Linna / Maria Sandvig Nielsen / Clara Schildhauer ● Lead Compositor / Freddie Lewis-Wall ● Compositing / Skye Van Der Walt ● Production Assistant / Michaela Dede ● Sound & Music / BXFTYS ● Executive Producer / Tim McCourt / James Duveen ● Head of Production / Hanae Seida ● Studio Manager / Anna Degenaar ● Social Media Manager / Roxana Hooti ● IT Support / Rob Riley (Gal Consultancy) ● Pypeline Developer / Pype Club