THE LINE and 4Creative Reunite for Tempting Fortune

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THE LINE and 4Creative Reunite for Tempting Fortune: Season 2

/ We teamed up once again with 4Creative to create a bold and playful animated campaign for Tempting Fortune: Season 2.

Hosted by Paddy McGuinness, the series pushes contestants to their limits as they navigate treacherous jungle, surviving only on basic rations and resisting various temptations along the way.

The promo depicts the show’s themes through a moving Renaissance painting, overspilling with irresistible temptations from modern life.

This marks the third collaboration between THE LINE and celebrated artist Ignasi Monreal, following their past work together for Gucci and Mercedes-Benz. Through Monreal’s striking visual style, the campaign creates a fun, tongue-in-cheek campaign through a cut-out animation technique, infusing playful humor into each frame.

Kwok Fung Lam, Director at THE LINE, said:
“When I was asked if I wanted to direct this project I was immediately on board. The team had a blast bringing Ignasi’s stunning artwork to life. We wanted to create something that balanced the beauty of the Renaissance aesthetic with a lighthearted, animated flair, and we’re thrilled with how it turned out.”

Our previous work with Channel 4 includes The Great British Bake Off 2023 promo and the highly acclaimed Channel 4 Ident 2023 which scooped up accolades at the British Arrows, Clio Awards and D&AD’s.

/ We teamed up once again with 4Creative to create a bold and playful animated campaign for Tempting Fortune: Season 2.

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THE LINE and 4Creative Reunite for Tempting Fortune | THE LINE Studio