GUCCI SS2018

2018

/ TYPE
Entertainment

/ DIRECTOR
Bjorn Erik-Aschim

/ CLIENT
GUCCI / Simmonds Ltd

We helped to bring Gucci's 2018 spring summer campaign to life with intricate animation based on Ignasi Monreal's surreal fantasy paintings.

London, Englandinfo@thelinestudio.com

/ Let’s Talk

info@thelinestudio.com

24FPS / 3:26

Branded

3:26

January ‘18

THE LINE © MMXXVI

GUCCI SS2018

We helped to bring Gucci’s 2018 spring summer campaign to life with intricate animation based on Ignasi Monreal’s surreal fantasy paintings.

/ Behind the line

Director

Bjorn Erik-Aschim
Client

GUCCI / Simmonds Ltd

GUCCI SS2018

3:26

THE LINE © MMXXVI

Play

/ OVERVIEW

The campaign was pushed worldwide with massive murals in London, Hong Kong, New York, Milan and several other locations. The films were displayed on giant LCD screens in the shop windows of GUCCI stores worldwide and on jumbo video-billboards all over the world. The social media campaign spanned across several months and included banner ads, instagram stories and a launch film with the artist himself Ignasi Monreal.

24FPS

0:58

Play

/ Behind the curtain

The Crew

● Director / Bjorn-Erik Aschim ● Illustrations & Paintings / Ignasi Monreal ● Animation Director / Bjorn-Erik Aschim ● Producer / Sam Taylor ● Compositing / Sylvain Magne / Thom Flavelle / Kye Dorricott / Jonathan Gallagher / Fiona Lu / Deborah Ho / Hugo Morais / Mathieu Dellabe / Russ Etheridge ● Animation / Venla Linna / Sylvain Magne / Tim Dillnutt / Duncan Gist ● Additional Painting / Mike Shorten ● 3D Previs & Comp / Luke Gibbard ● Audio & Music / Box of Toys Audio