Entertainment
/ TYPEEntertainment
/ DIRECTORJuanPe Arroyo
/ CLIENT
Our first collaboration with discord...
London, Englandinfo@thelinestudio.com
/ Let’s Talk
info@thelinestudio.com
Anime / Lunar NY
Lunar NY
March ‘25
THE LINE © MMXXVI
Director
JuanPe Arroyo
0.12
We teamed up with Discord for a special drop in honouring the Lunar New Year and in creating the cutest chibli inspired profile icons.
The Year of the Snake. Inspired by traditional techniques like ink on paper, we aimed to capture a handcrafted feel through frame-by-frame animation. To reflect the rich symbolism of the celebration, we chose a color palette of red and gold, hues that are tied to prosperity and good fortune. The snake’s movement itself became a source of inspiration, forming elegant, luck-bringing knots as it weaves around the discord icons.
From the cutest lil sushi piece to an all-out anime battle and a magical girl transformation unfolding right on your profile, we set out to capture the essence of what is instantly recognised as anime. Brought to life with a blend of the nostalgic charm of classic ’90s anime with a fresh, modern color palette and masterful compositing.
● Assets / Discord Collectibles ● Client / Discord ● Director / Juanpe Arroyo ● Producer / Michaela Dede ● Managing Director | Commercials & Branded Content / Laura Breaden ● Executive Creative Director / Tim McCourt ● Executive Producer / Tan Baptista ● Head of Production / Nick Miller ● Head of Compositing / Freddie Lewis-Wall ● Head of Art / Juancho Crespo ● Talent & Scheduling Coordinator / Jesus Ovejero ● Talent & Scheduling Coordinator / Michaela Dede ● Concepts / Juanpe Arroyo ● Art Director / Juanpe Arroyo ● Character Design / Juanpe Arroyo ● Character Design / Sara Frias ● Character Design / GG (Gop Gap) ● Animation / Sara Frias ● Animation / Tamás Pazmany ● Animation / Juanpe Arroyo ● FX Design and Animation / Sahil Yadav ● FX Animation / Juanpe Arroyo ● Animation Assist / Cristina Ursachi ● Animation Assist / Alejandra Anguita ● Animation Assist / Hannah Judd ● Animation Assist / Juanpe Arroyo ● Backgrounds / Alfie Marley ● Backgrounds / Juancho Crespo ● Backgrounds / Juanpe Arroyo ● Graphics Design / Manuel Serra ● Graphics Design / Juanpe Arroyo ● Compositing / Benoit Leleu ● Compositing / Freddie Lewis-Wall ● Compositing / Natasha Francis ● Compositing / Skye Van der Walt ● Compositing / Juanpe Arroyo ● Head of Operations / Anna Degenaar ● Studio Coordinator / Sophia Owen-Moulding ● Marketing Manager / Ella Johnston ● IT Support / Rob Riley (Gal Consultancy) ● Pipeline Developer / Ynput